Primary Task Response: Respond to the following scenario with your thoughts, ideas, and comments. Be substantive and clear, and use research to reinforce your ideas.
Now is the time to make a decision about relocating the manufacturing operation to the United States is fast-approaching. AutoEdge, like most companies, uses a strengths, weaknesses, opportunities, and threat (SWOT) analysis to facilitate its decision making.
You have just completed your first monthly activity report for the board when Lester calls.
-Hi,- you say. -I just finished my monthly report for the board. I'll e-mail it to you when we get done talking.-
-Sounds good,- he says. -I'm calling because we need your expertise again for another facet of our investigation into the manufacturing operation. This time, I want you to conduct a detailed SWOT analysis for AutoEdge, and provide a brief summary of your analysis.-
-I was expecting this,- you say. -Some of the research I've done over the past 4 weeks will be useful as I put this analysis together for you.-
-Yes, I thought you were in a good position to do this work,- he says. -Your analysis may be different from other people who have been at the company longer, but your fresh perspective on the components will be helpful in moving the debate forward.-
-That's a good point,- you say. -I'll keep that in mind as I go through the information.-
The materials found in the M.U.S.E. may help you with this assignment. Additional information is also provided in the Lessons from Experience series found at the following link:
• Forecasting With Numbers