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Programme: Business Management / Business with Finance / Accounting and Finance
Module Code: AF6004
Module Title: Contemporary Corporate Reporting
Distributed on: Week 1
Submission Time and Date: To be submitted by 23.59 on 14 January 2019
Word Limit: 2,000
Weighting This coursework accounts for 80% of the total mark for this module
Submission of Assessment All assignments must be submitted electronically.
It is your responsibility to ensure that your assignment is submitted before the submission deadline stated above. See the University policy on late submission of work (the relevant extract is set out below).
Instructions on Assessment:
Select a FTSE 350 company from the list provided by the module tutor. You must confirm with the module tutor which company you are working on.
PART A – 60 MARKS. Maximum of 1,200 words.
SCENARIO
You are a financial analyst, advising clients on investment decisions. A client is interested in investing £500,000 in your chosen company. The client requires you to produce a detailed report on this company clearly showing your recommendation on whether or not the investment should be made.
WHAT YOU MUST DO
You are required to critically analyse and evaluate the financial performance of your company. You should concentrate on the performance over the past two years, but it is expected that you will use up to five years’ performance to base your analysis on.
You need to provide the client with a business report which includes your analysis and evaluation of the critical areas of your company. The report must conclude with your recommendation to the client as to whether or not the investment should be made.
You MUST include a copy of your company’s income statement and balance sheet for the latest year you are analysing as an appendix to the report.

PART B – 40 MARKS. Maximum of 800 words
Consider how your company communicates its strategies, performance and corporate policies.
Using corporate impression management theories, critically evaluate the company’s narrative reporting of its performance.
You may choose one part of the annual report, for example the Chairman’s statement, for your evaluation.
You should include relevant extracts from the annual report to support your analysis, and make appropriate references to academic literature.

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