The demographic site analysis provides a summary of a specific market area. For this paper component, you will choose a specific geographic area (locality, zip code, or census tract) and prepare a demographic profile of the people who live in that area from data available at the website of the U.S. Census Bureau (www.census.gov) or another reputable demographic sources (for example, the local Chamber of Commerce, a state hospital association, or another government source). This profile should provide specific demographic information about the population, including relevant facts and figures. For example, you might include information on population growth, gender, race and ethnicity, education level, marital status, age ranges, or income ranges. If available, you might also include data regarding health characteristics of your market population. Data are sometimes available from local or state health departments or from national health registries (such as the CDC). You are encouraged to include graphs or charts that help describe the demographics of your geographic area (at least one is required).
You will also include a brief overview of the healthcare organizations currently serving this market. Briefly identify and describe the hospitals, clinics, or other healthcare service providers in this area.